Understanding First-Touch Vs. Last-Touch Attribution Last-touch acknowledgment versions give all conversion credit score to the last touchpoint a user engages with prior to taking a wanted activity. This attribution model can be helpful for gauging the performance of your brand awareness campaigns.

Understanding First-Touch Vs. Last-Touch Acknowledgment Last-touch acknowledgment designs provide all conversion debt to the last touchpoint an individual engages with prior to taking a preferred activity. This attribution design can be beneficial for gauging the efficiency of your brand name aware